Marketing

Marketing

8 Reasons Why Your Business Needs SEO

With the widespread use of digital channels to conduct research about any business prior to engaging with it, the face of marketing is changing. Mobile phones have become an invaluable resource for consumers in their purchase processes. Whenever a user conducts a search on Google or other search engine, an algorithm comes into action to

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Marketing

5 Benefits You Can Gain from A Digital Marketing Agency

So you’re launching a website! Congratulations. You’ve probably put a lot of thought into the content you’d like to host, the products you’d like to sell, and the people you’d like to reach. But have you considered how best to go about promoting your site? Connecting with readers and consumers is more difficult than it

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Marketing

4 Top Benefits of Email Marketing for B2B Companies

B2B (business to business) marketing has its own share of unique challenges and peculiarities that differentiate it from B2C (business to consumer) marketing. The strategies that work well for B2C often fall flat in a B2B context, and vice versa. And certain styles of marketing that are only middlingly effective in one type of business

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Marketing

How Customer Service Impacts Your Company’s Bottom Line

Almost all businesses consider customer satisfaction quite important – it is present in their mission statements. However, the way a business handles customer support has a direct impact on the company’s bottom line and this impact is much higher than anybody can realize. A recent study suggests the value of customer experience and shows that

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