Once you’ve successfully persuaded someone to make a purchase from your site, it’s much easier to lead them back to buy more than it is to convince a new customer. That means you should be optimizing your site and your outreach efforts to encourage users to reconvert, becoming customers again, and ideally forming a long-term

Artificial intelligence is emerging as a powerful force in a number of industries, but one in which it’s achieving major results is marketing. Companies are finding ways for AI to automate the most tedious or time-consuming processes in their sales and marketing departments, saving them valuable time and money. But AI isn’t limited to big

If you’re going out of your way to make an announcement via a press release, you want to make sure that it doesn’t fall on deaf ears. Especially now that the Internet plays host to a multitude of outlets, the media is cluttered with companies, organizations, and other entities clamoring for attention. Here’s how to

Blogging is a challenging but rewarding pursuit. Although blogging is quite competitive, there are some established professionals who are kind enough to share the secrets of their success with the rest of us. Here are five trends and ideas that some of the most successful bloggers in the world are keeping up with. 1. Targeting

With the widespread use of digital channels to conduct research about any business prior to engaging with it, the face of marketing is changing. Mobile phones have become an invaluable resource for consumers in their purchase processes. Whenever a user conducts a search on Google or other search engine, an algorithm comes into action to

So you’re launching a website! Congratulations. You’ve probably put a lot of thought into the content you’d like to host, the products you’d like to sell, and the people you’d like to reach. But have you considered how best to go about promoting your site? Connecting with readers and consumers is more difficult than it

B2B (business to business) marketing has its own share of unique challenges and peculiarities that differentiate it from B2C (business to consumer) marketing. The strategies that work well for B2C often fall flat in a B2B context, and vice versa. And certain styles of marketing that are only middlingly effective in one type of business