Marketing

Marketing

How to Create Effective Business Cards

Most self-employed people and company owners know that having business cards is necessary for self-promotion and advertising. You need something small and compact to include in company mailings, hand out to people you meet, and otherwise market your business in the real world. Creating an effective business card takes some care. You cannot just slap

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Marketing

How Customer Service Impacts Your Company’s Bottom Line

Almost all businesses consider customer satisfaction quite important – it is present in their mission statements. However, the way a business handles customer support has a direct impact on the company’s bottom line and this impact is much higher than anybody can realize. A recent study suggests the value of customer experience and shows that

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