Why is Netflix so Popular?

We’ve all heard the phrases like ‘binge-watching’ and ‘Netflix and Chill’. It seems like more and more people are using it every day. Some even watch it more than regular television. There are many shows exclusive to it and full seasons of shows are available 24×7. It is even considered to be the world’s largest internet television network.

In the past few years, Netflix has grown exponentially in popularity leaving behind other services and apps and even regular TV. With the development and expansion of the streaming service, Netflix has acquired tens of millions of streaming subscribers from across the globe. It had reached the 100 million mark by the start of 2017, thereby more than doubling the number of subscribers from 2014. The question is ‘What is it that makes Netflix so popular’? Let us discuss in detail.

Founded in 1997 by Marc Rudolph and Reed Hastings, Netflix was started as an online DVD subscription service. Streaming was introduced in 2007 allowing customers to watch movies and TV shows on their computer.  The company eventually expanded to other countries and Netflix original shows like ‘Orange is the New Black’ were created. They even released the first original movie ‘Beasts of No Nation’.

All this took place over a course of about 19 years. What made Netflix different from others at that time was they offered recommendations based on user purchases. They had come up with a subscription-based system rather than having people pay for every DVD. Such factors supported their growth and they moved ahead.

Talking about Netflix in 2005, it had decided to step up the game with competitors like Redbox coming on the scene. It was in 2007 that Netflix started offering streaming television shows and movies. They could manage to stay on the top by emphasizing and catering Convenience. It was the fact that people did not have to wait to watch a movie for a delivery system. They did not have to send it back. They did not have to go out to get it.

Everything was right there on the computer. In 2011, TV providers gave a button for Netflix on their remote controls so that customers could access it on their televisions. But it was not until 2013 that Netflix offered original programming that allowed viewers to watch an entire season of TV together. The early and popular programs offered by Netflix were ‘Orange is the New Black’ and ‘House of Cards’. It later started acquiring international shows to attract more viewers. Amidst the competition with Hulu and Amazon Prime, Netflix managed to reign supreme in the eyes of the public.

Viewers were highly satisfied with the numerous options for TV shows offered by Netflix across original programming and reruns. In 2015, Netflix released all the 10 seasons of the popular sitcom ‘Friends’ and the decision was welcomed by viewers. This was one of the biggest appeals of Netflix that set it apart from Hulu and Amazon Prime.

Moreover, Netflix released monthly statements about upcoming movies and series. They also notify which of them will be removed during the month. This ensured that viewers don’t get shocked when they log in and try searching for something. Other sites and apps would remove any series without any prior notice.

Netflix is the king when it comes to the selection of programming available. It has TV shows and movies of almost every genre you could think of and sometimes you find so much that it’s overwhelming what to choose to watch. Netflix smartly breaks up the content into categories when you explore for something to watch and you can actually spend hours browsing the content. Apart from the original programming produced in the United States, it has started producing non-American original content. ‘Trailer Park Boys’ and ‘Derek’ are the examples of popular Netflix originals. Viewers get options for watching stand up comedy shows as well.

Parents don’t use DVDs any more for their kids. Netflix allows users to view just kids television shows, keeping the children from accessing content meant for adults. Netflix has produced numerous original TV shows including ‘The Adventures of Puss and Boots’, ‘Dragons: Race to the Edge’ and ‘All Hail King Julien’. Netflix also has an amazing record with original documentaries. An example is a recent premier called ‘Tig’ describing the life struggles of Tig Notaro and the ‘Virunga’ about the national park in Africa and its conservation. Viewers can enjoy original dramas like ‘House of Cards’, ‘Daredevil’ and ‘Marvel’s Daredevil’. Subscribers can get access to high-profile classic shows like ‘Cheers’, ‘MASH’, ‘The Wonder Years’ and ‘The Office’ to stay entertained.

Netflix is available in numerous markets around the globe. It has proven to be the leading streaming service in every market it debuted in and it has the capability to conquer the markets across the world by offering content that captures viewers’ interest. At just $7.99 per month, Netflix was certainly a great deal. It has managed to keep the subscription costs low. Convenience is what makes Netflix highly popular among viewers of all ages and backgrounds.

You can watch it on your PC, tablet, TV or smartphone. Registering with Facebook makes it easy and quick and multiple accounts means you don’t get recommendations based on what other members in your family watch. Watching TV series on Netflix can be done in the background while doing other things. You can also watch something you have watched before to relax with Netflix.

Overall, it is the convenience, ease of use, variety, content and options that make Netflix so popular across the globe. While other services might have their own successes, there is nothing that can stop Netflix from reigning over the world in the future.  

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