The old axiom “if it ain’t broke, don’t fix it” may be applicable in a lot of situations, but that frame of mind can hold back progress, and prevent businesses from capitalizing on opportunities for growth. If you’ve got a successful brick and mortar business, you might be hesitant to mess with your formula for
Customer Relationship Management software, or CRM, includes many types of applications that help businesses form and maintain bonds with their customers, increase their retention rate, and use customer data to improve sales and profitability. It’s one of the most widely used categories of software for businesses of all shapes and sizes; essentially, any business with
The capacity of a person to empathize with another’s life is immense. There is a certain joy in being played at the hands of our emotions, in going all in while feeling something without necessarily going through the roller coaster of life’s situations. People love stepping into another’s shoes without actually leaving their comfort zone.
Artificial intelligence is emerging as a powerful force in a number of industries, but one in which it’s achieving major results is marketing. Companies are finding ways for AI to automate the most tedious or time-consuming processes in their sales and marketing departments, saving them valuable time and money. But AI isn’t limited to big
Bitcoin and other cryptocurrencies use a decentralized ledger known as a blockchain to store and record transactions. Computers across the network, known as “nodes,” share this ledger so that every transaction record exists in countless places across the globe. This distributed system differs from traditional currencies, which were typically organized around a central bank or
In an industry like auto insurance, getting the best deal can depend on a number of conditions. Getting the best auto insurance deal isn’t just about the company you choose. Though, that’s part of it. There are a number of steps you can take to pay less for auto insurance, while still receiving adequate coverage
If you’re going out of your way to make an announcement via a press release, you want to make sure that it doesn’t fall on deaf ears. Especially now that the Internet plays host to a multitude of outlets, the media is cluttered with companies, organizations, and other entities clamoring for attention. Here’s how to